Notes for SEO beginners

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Social Media Strategy

19
Feb
By Rick Ramos | 1 Comment »

If you know me, or read my other blog, you know how much I love Social Media. I have been using Social Media for recreation and promotion since the days when all we had were mailing lists (message boards were too high-tech for me at that point). Once Social Media software began to become popular, it was a great way to meet new people and keep track of old friends. I did a lot of moving around between 1994 and 2004, and without Friendster and MySpace, I would have lost touch with many of the wonderful friends I met all over the country.

As Facebook gained popularity, and companies began to really see the value of social media, my perspective of it began to change. In addition to creating good sites that are well prepared for search engine visibility, it is also necessary to consider whether a social campaign is right for a business. There are a few things to help you decide if launching a social media campaign is right for your business, and rule #1 is why I have not created a Facebook fan page for Beginning SEO.

Do you have time, and commitment to give your social media strategy?

What I’ve Learned About SEO

28
Dec
By Rick Ramos | No Comments »

So I’m ready to dust this bad boy off again. When I last wrote I was in my 7th week of a 12 week SEO internship. At the last day of the internship, my SEO mentor tells me he has bad news… “You have to come back to work on Monday.”

My internship had been extended for an additional three months, and I was given two sites to work on. Each of the sites had an in-depth SEO audit from early 2008. I was let loose on the situation, and worked with the sites’ manager and developers to optimize them. I couldn’t have asked for a better circumstance to work under. I was able to work autonomously with tons of support from the people around the office, whether they were directly involved with the project or not.

My internship ends again at the end of the year, and I’m pretty sure they’re serious this time. I learned a lot in that beginning SEO incubator, and I’d like to share some of it now.

SEO Competitive Analysis

23
Jul
By Rick Ramos | 1 Comment »

This is the end of my second week of my internship.  Things have been relatively low-key in the SEO corner.  Everett, the guy who is mentoring my internship, just got back into the office this morning and is a bit busy playing catch-up.  I have been reading a bunch of SEO resources online, and learning a lot of cool stuff.  One of the best resources I’ve found so far is Search Engine Watch.  They have a bunch of really useful information and it is updated with new content very frequently.

How to Create a Relevant Keyword List

21
Jul
By Rick Ramos | 1 Comment »

I am interning at a green living, yoga, fitness, & organic product company. It’s my second week, and the SEO Stratigest I am working under has gone out of town and left me to my own devices. I was given a project to help out the Director of DRTV eCommerce, however he and his wife had a new baby girl on Sunday, and so he is out as well.

This information will not be useful to you unless you know absolute zero about SEO. I know absolute zero, so I created this blog in tandem with my new SEO internship. In the future, there may be some information that will be helpful to an aspiring SEO, however it will stay relatively remedial, and include some of the processes that I am picking up.