Notes for SEO beginners

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Easy Pagination With Rel=Prev/Next

11
Jun
By Rick Ramos | No Comments »

While you’re learning SEO you run into questions that seem to have a simple and straightforward answer. Once you dive in however, you can sometimes realize that the answer only raises more questions. So is the case with pagination using Rel=Prev/Next. Nearly every website needs to break up some sections and pages somehow. Whether it be blog pages, category listings or products in an eCommerce catalog, there are times when there is more information than you would like to have on one page. Google has let us in on a way that we can tell search engines that we have intentionally broken up our content into multiple pages by labeling pagination with rel=“next” and rel=“prev”.

Google Search Quality Updates March 2012

04
Apr
By Rick Ramos | No Comments »

Google just released 50 search quality changes for March, and I admit I didn’t do more than skim it. Here are some of the ones that caught my eye…

Improvements to handling of symbols for indexing. [launch codename "Deep Maroon"] We generally ignore punctuation symbols in queries. Based on analysis of our query stream, we’ve now started to index the following heavily used symbols: “%”, “$”, “\”, “.”, “@”, “#”, and “+”. We’ll continue to index more symbols as usage warrants.

When Google+ was released they yaked the + symbol as an operator. It seems as though they are using it as part of the actual query now. I can only guess that this change has a little bit to do with social media. Twitter names, hashtags, G+, etc. have made some of these symbols part of the Internet lexicon. If @Jim wants to make a site called atjim.com, he can target the keyword @jim independantly of the buch broader keyword jim.

Content Marketing for Good SEO

06
Mar
By Rick Ramos | No Comments »

I’ve been delving into the world of content recently. Content distribution has always been a great way to build your authority and also get much-coveted links. Out of any linkbuilding strategy, it is my opinion that content distribution is the most effective. when you distribute content you have control over what and how your topic is presented. You also have control over the links you include in the content, their position in the text as well as the anchor text. I mentioned some ways of using content in a linkbuilding strategy in this post on the Beginners Guide to Linkbuilding post I wrote at Fusionbox, where I work.

Recently the term “content marketing” has been gaining a lot of buzz. there have been tons of posts and articles how to use content in your marketing strategy. Here are a few good ones from the past few days:

Amazon Associates Account Has Been Closed Because I Live in Colorado

08
Mar
By Rick Ramos | 3 Comments »

I woke up this morning to a letter from Amazon.com telling me that mu amazon Associates account had been closed as of today. Colorado passed HOUSE BILL 10-1193 which requires online retailers to disclose how much sales tax Colorado residents owe.The email from Amazon states the following:

The regulations are burdensome and no other state has similar rules. The new regulations do not require online retailers to collect sales tax. Instead, they are clearly intended to increase the compliance burden to a point where online retailers will be induced to “voluntarily” collect Colorado sales tax — a course we won’t take.

This TechFlash article about the Colorado law is a little bit less vague: